assignment 1 task 4

In this task i had to create a music video and match the lip singing to the words themselves. the song we lip singed to was don't go breaking my heart by Elton John and Kiki Dee.

Here is the video that i made




To create this we had one shot of the the two people sining the song all the way thought together at the parts when the people in the song are sining together. these took a few times to get used of the song but once we went thought the song a few times they managed to be able to lip sing all the words at the right time so it looked more like they was singing.

Once we filmed all of that we then filmed each of the singers singing their part of the song all the way thought the song until we got to the bit we needed to get to. we manage to do this all in one take so didn't have



Then we needed to get background dancers and singers so two people danced while we captured that and they sang when the background singers started singing.

The way to get the fade effect you need to click on the little mountain symbol on the bottom left corner of final cut which is shown on the left. to be able to make the effect happen you need different videos that you want the effect to happen to and then click the little mountain symbol then click on the pen tool. when you over at the bottom of the top track video and your mouse will change and then you click and drag upwards and the black lines will show and the more to the top the black line is the more that video will show then the videos below it. so you can create effects where it flows to one video to the next. the more to the bottom of the track then you will see the video below more. as shown below shows the effect of using this. 

You need to make sure you edit to the beat of the song so make sure it fades at the right time it looks normal and feels right. when you edit to the beat making sure the right person is singing right.

You also need to mark up where the lyrics start and when the person starts to sing the part. This is important because you don't want the song to start singing and then a few seconds after the person lip singing it. you want it to look as if they are singing. you can do this by putting the player head over where the lyrics start and press m to mark where it starts. Then you get the video of the people singing and when they start to sing the first line you mark it and where the two markers are you line them up and the rest of the video should match up with when the lyrics start. you also need to make sure you delete any sound from the videos you recorded so only the music of the song is going thought.


Foo Fighters: The Pretender edit to the beat.

I had to edit to the beat with the song pretender where i made a story bored up to a certain part of the song of every time it changed shot. Then we photographed each of the pictures and then put them on adobe premiere pro. We got the video of The Pretender and placed it in the bottom left corner while having the photos bigger and on the right so you can see the video and each of the shot changes so the. while i as sorting out putting the each of the photo  in line with the change of shot. i had to use the crop tool to cut of the end of the song

The image is of the me creating the video and on the right is the the tools i could select from where i used the pen tool to make the video at the start fade in and at the end as well and the razor tool to cut off the end of the song.





Here below the video.

assignment 1 task 3

In this post i will be showing my first editing of a practice music video. I feel it went well as it matches the beat of the music and i have added a few of the effects. Under the video i will be explaining each of the effect i have created in the video and why i did this.


Cut to the beat

The first few seconds of the music video is the best example of cutting to the beat every time the beat happens it changes the scene. I manage to do this well as it looks very good and when the glass smashes the screen goes black just as it happens so i think i have successfully done this.





split screen 
I made this part by splitting it into two sides where one side is of one shot and the other side is of a different shot. this was managed well as it went well together. Firstly i had to both of the videos that i wanted to be put together and put them on top of each other I had to crop tool which is shown to the side on the tools bar to one part (left side) to fit in to the side of the right side. I also had to cut part of the scene from the right so i could move the other scene to fit side by side to each other. you would do this to make the music video look more interesting and give different views of the video

chroma key

 I used chroma key in 2 parts of my video. first part was when the animals was driving the car i made everything apart from the car black and white. I then later made only the bear that was dancing a different colour while keeping everything else the same. They both worked well as they fitted with the song the bear not so much as it wasn't a big difference only a different
coloured bear. The way to get chroma key to work is that you need to first make a copy of what u want to create so you have 2 copies of the video on the diffrent levels same length. Then you need to make the bottom one black and white. After that you need highlight the video on the top and go to effects, video filters, key and then chroma key. and then you play around with the filters till you make what you like/see and may fit well.


The way to get  as shown below that is the chroma key and the setting i used to make the bear grey and not brown.

You would use chroma key to make a very eye catching effect something that the audience might not expect.

Task 2: Part 3" styles of music videos.

There are many different styles of music videos and i will be explaining them.

narrative
these music videos are story based which allows the listener to understand it more by the way the music video is. if someone was trying to show a relationship problem they might show 2 people have a argument or if they having a fun time they might have people going to a amusements have having fun. example of this type of music video is kasabian- fire which is about a bank robbery


impressionist
impressionist uses effects in their music videos to give more of a meaning towards their words of the music



surrealist
These types of music videos are very dream like they are the sort of dreams people would have or it could be very unreal people could not imagine themselves. for example gorillaz ''feel good''


parody
This is where you are taking the mick out of something u are trying to copy a artist. These type of music is made by people that may not like the music or found a way to make it funny for people to listen to or watch. For example people who made a parody of PSY's song Gangnam style.

homage
This is when the music video is feature another time while paying tribute to them.


intertexuality
This is when a music video is referencing to another text. for example michael jackson- thriller uses monsters from horror movies from the time and makes the dance.

Task 2: part 2: Forms of music video

There are many different type of forms for music videos that the artist can use to show a meaning towards their songs

Digital animation- They can use this animation to create fun and weird videos because they can make anything they want happen without causing any danger to real life. They can also use animation to show expression of something that can't be shown thought real life. a example of this is the song ''move your feet'' by junior senior. This animation is crazy and strange things happen.

stop motion animation- This is where the they take still images that taken of a moving object every time it moves slightly. then they will put it together to make a sequence then they continue doing this until they have created their music video. example of this is peter gabriel's song sledgehammer



in concert viedo- This is where they make the music video of the band at their concert.
as live footage- This is showing the band backstage and how they act
A example of this is a band called seether with their song ''tonight'' where they are showing their concert where they are singing the song while showing images of them backstage


studio based-This is where the band are being recorded while they are recording the song inside the studio. or it could be anything that was created inside the studio.



cinematic- These type of songs are story driven and the music video has a meaning. they show emotion and feelings in them and may explain more of what the song is about.

Task Two- part 1 – Understand the styles and conventions of music videos

Andrew Goodwin wrote a book called ''dancing in the distraction factory in 1992'' and he identified 6 features of music videos.

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine         for boy/girl band).
boy bands mainly have close ups and they may be posing and are in formation. as shown from this take that video

              then you have girl groups who have the same with close ups and formation but they are mainly touching their hair and face. as shown from this video of girls aloud                 then you have rock bands which mainly show their insterments and are in a random location mainly in a studio. as shown from this video example of foo fighters  

2. There is a relationship between lyrics and visuals (either illustrative , amplifying, contradicting).

Illustrative: They use this type of music video to use a set of images to illustrate the meaning of lyrics and genre. for example Tenacious D use this to explain what they are sining about in their song tribute when they are singing about playing guitar vs the devil

amplifying: This is similar to repeatability meanings and effects are manipulated and they are shown though-out the video and are made for the viewer to remember it. for example Miley cyrus uses a wrecking ball and a sledged hammer in her music video to show how her relationship has distorted her life. 

contradict: this is where the meaning of the song is completely ignored and the music video is different to the meaning of the song. for example Kasabian's song shoot the runner has nothing to do with shooting anyone it just has people in different colours playing their instruments.



3.There is a relationship between music and visuals (either illustrative, amplifying, contradicting).

A example of illustrative music video is nelly Furtado - i'm like a bird  she talks about flying like a bird and the tempo speeds up when she starts sining the main part of the song and it has birds in it as she sings about flying like a bird where the music picks up. 

a example of amplifying music video is Miley cyrus again because the tempo of the music video changes as she starts to sing the main part of the song it speeds up.



contradicting: music example of this is Skrillex- bangarang.  even though the music video has no correlation towards the lyrics the tempo of the music matches the music well and keeps the beat of the music towards the video that is playing.

4.The demands of the record label will include the need for lots of close-up of the artist and the artist
may develop motifs which recur across their work (a visual style).

A example of this is lady gaga as most of her music videos are a close up on her because of the clothing she wears may be weird and creative. 

5.there is frequently reference to the notion of looking (screens within screens, telescopes etc) and particularly voyeuristic treatment of the female body.

In this music video the music uses the women to catch the attention of the male so it will get more listeners because if men just heard the music they would not listen to it. but if they have women dancing then men might watch the music video and then then listen to the song because it will remind them of them. These type of music videos have no link the the song itself.

6.There is often intertextual reference( to films, t.v programmes , other music videos, etc)

Film: music videos can be made for films so they get promoted and if people like the band/ artist then they would watch the film or if they love the film they might find out who did the song. a example of this linking park - new divide which was put in the film transformers. 

other type of intertextual is for games. best example of this is eminem's song survival which was used for the game call of duty ghosts. loads of call of duty players will want the game and listen to the song because it is linked with call of duty so when they hear the song it will remind them of the game. They use the gameplay in the background and one person is wearing the mask of one of the people from the game.

T1 - understanding the purpose of music videos

There can be many different purposes of a music video and they are as follows:

• Promotion
• Availability of artist
• Extension of income
• Extend of outlets (music channel, direct DVD and CD, sales, website, download)
• The strategies produces' use (major label, independent, artist self-produced)

What is the purpose of a music video (reasons)

-Emotion

-Illustrate the lyrics

-Sell the music

-Display creativity

-Reach a target audience

-Entertainment

-Promote album

-Promotion

-Promote record label

-Felt like it

-Promote tour/concert

-Showcase talent

-Creating a image

-Tells a story

availability of artist
In 1964 The Beatles starred in their first featured film ''a hard day's night'', directed by Richard Lester. A year later 1965 they then began making promotional clips for distribution and broadcast in other countries. They did so to enable them to promote their record release without having to make in-person appearance. It was only after the success of queen ''bohemian rhapsody'' that it became regular practice for record companies to produce promotional video for artist's single releases.


These videos could then be shown on television shows such as top of the pops without the need for the artist to appear in person. Before promo videos became popular if the artist was unavailable they would have their music broadcast and accompanied with dancers such as pan's people.


Brian may said the video was produced:
A; so the band could avoid miming such a complex song on top of the pops
B; as they would be unable to appear on programmes very week as they were schedule to appear on tour.

Extension of income
promote the artist/single/album and it will persuade audience to buy their CD or download their songs raises the audience awareness or profile of the artist/ group- tours, festivals. It is also product placement E.g. Christine aguellera and perfume in 'not myself tonight'.

Extension of outlet
Examples of how the music gets out there are:
music channels, direct dvd and cd sales, websites,download.

The end of the music channel.
With competition from a verity of online platforms, music channels are no longer the strong promotional platform they once were. in many ways the music video channels is in danger of being defunct and irrelevant. Also online streaming and download means that music are instantly available to watch. a massive music channel that is gone was top of the pops.

Synergy
Music is used for a movie or a tv programme a massive example of this is skyfall from james bond.



Producers strategies
These are:
Major labels- the music industry is demanded by four multi national corporations like universal, sony music, warner brothers and EML. also referred to is 'the majors' backed by conglomerates  with stakes in other industries. most of these 'majors' own or licences a series of smaller subsidiary companies in order to reach different kind of audience with their genre
Independent-
Artist self-produced.

Advertisement

Music videos can be used to advertise some things for example games, movies and tv programmes. a few examples are shown below:

ImagineDragons for the game Assassin's Creed

From the video the music is played during the trailer of this game so people will listen to the music because of this game because the people who love the game would want to listen to the song alot.