- Promotion
- Availability of artist
- Extension of income
- Extend of outlets (music channel, direct DVD and CD, sales, website, download)
- The strategies produces' use (major label, independent, artist self-produced)
What is the purpose of a music video (reasons)
-Emotion
-Illustrate the lyrics
-Sell the music
-Display creativity
-Reach a target audience
-Entertainment
-Promote album
-Promotion
-Promote record label
-Felt like it
-Promote tour/concert
-Showcase talent
-Creating a image
-Tells a story
availability of artist
In 1964 The Beatles starred in their first featured film ''a hard day's night'', directed by Richard Lester. A year later 1965 they then began making promotional clips for distribution and broadcast in other countries. They did so to enable them to promote their record release without having to make in-person appearance. It was only after the success of queen ''bohemian rhapsody'' that it became regular practice for record companies to produce promotional video for artist's single releases.
These videos could then be shown on television shows such as top of the pops without the need for the artist to appear in person. Before promo videos became popular if the artist was unavailable they would have their music broadcast and accompanied with dancers such as pan's people.
Brian may said the video was produced:
A; so the band could avoid miming such a complex song on top of the pops
B; as they would be unable to appear on programmes very week as they were schedule to appear on tour.
Extension of income
promote the artist/single/album and it will persuade audience to buy their CD or download their songs raises the audience awareness or profile of the artist/ group- tours, festivals. It is also product placement E.g. Christine aguellera and perfume in 'not myself tonight'.
In 1964 The Beatles starred in their first featured film ''a hard day's night'', directed by Richard Lester. A year later 1965 they then began making promotional clips for distribution and broadcast in other countries. They did so to enable them to promote their record release without having to make in-person appearance. It was only after the success of queen ''bohemian rhapsody'' that it became regular practice for record companies to produce promotional video for artist's single releases.
These videos could then be shown on television shows such as top of the pops without the need for the artist to appear in person. Before promo videos became popular if the artist was unavailable they would have their music broadcast and accompanied with dancers such as pan's people.
Brian may said the video was produced:
A; so the band could avoid miming such a complex song on top of the pops
B; as they would be unable to appear on programmes very week as they were schedule to appear on tour.
Extension of income
promote the artist/single/album and it will persuade audience to buy their CD or download their songs raises the audience awareness or profile of the artist/ group- tours, festivals. It is also product placement E.g. Christine aguellera and perfume in 'not myself tonight'.
Extension of outlet
Examples of how the music gets out there are:
music channels, direct dvd and cd sales, websites,download.
The end of the music channel.
With competition from a verity of online platforms, music channels are no longer the strong promotional platform they once were. in many ways the music video channels is in danger of being defunct and irrelevant. Also online streaming and download means that music are instantly available to watch. a massive music channel that is gone was top of the pops.
Synergy
Music is used for a movie or a tv programme a massive example of this is skyfall from james bond.
Producers strategies
These are:
Major labels- the music industry is demanded by four multi national corporations like universal, sony music, warner brothers and EML. also referred to is 'the majors' backed by conglomerates with stakes in other industries. most of these 'majors' own or licences a series of smaller subsidiary companies in order to reach different kind of audience with their genre
Independent-
Artist self-produced.
Advertisement
Music videos can be used to advertise some things for example games, movies and tv programmes. a few examples are shown below:
ImagineDragons for the game Assassin's Creed
From the video the music is played during the trailer of this game so people will listen to the music because of this game because the people who love the game would want to listen to the song alot.
