Task Two- part 1 – Understand the styles and conventions of music videos

Andrew Goodwin wrote a book called ''dancing in the distraction factory in 1992'' and he identified 6 features of music videos.

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine         for boy/girl band).
boy bands mainly have close ups and they may be posing and are in formation. as shown from this take that video

              then you have girl groups who have the same with close ups and formation but they are mainly touching their hair and face. as shown from this video of girls aloud                 then you have rock bands which mainly show their insterments and are in a random location mainly in a studio. as shown from this video example of foo fighters  

2. There is a relationship between lyrics and visuals (either illustrative , amplifying, contradicting).

Illustrative: They use this type of music video to use a set of images to illustrate the meaning of lyrics and genre. for example Tenacious D use this to explain what they are sining about in their song tribute when they are singing about playing guitar vs the devil

amplifying: This is similar to repeatability meanings and effects are manipulated and they are shown though-out the video and are made for the viewer to remember it. for example Miley cyrus uses a wrecking ball and a sledged hammer in her music video to show how her relationship has distorted her life. 

contradict: this is where the meaning of the song is completely ignored and the music video is different to the meaning of the song. for example Kasabian's song shoot the runner has nothing to do with shooting anyone it just has people in different colours playing their instruments.



3.There is a relationship between music and visuals (either illustrative, amplifying, contradicting).

A example of illustrative music video is nelly Furtado - i'm like a bird  she talks about flying like a bird and the tempo speeds up when she starts sining the main part of the song and it has birds in it as she sings about flying like a bird where the music picks up. 

a example of amplifying music video is Miley cyrus again because the tempo of the music video changes as she starts to sing the main part of the song it speeds up.



contradicting: music example of this is Skrillex- bangarang.  even though the music video has no correlation towards the lyrics the tempo of the music matches the music well and keeps the beat of the music towards the video that is playing.

4.The demands of the record label will include the need for lots of close-up of the artist and the artist
may develop motifs which recur across their work (a visual style).

A example of this is lady gaga as most of her music videos are a close up on her because of the clothing she wears may be weird and creative. 

5.there is frequently reference to the notion of looking (screens within screens, telescopes etc) and particularly voyeuristic treatment of the female body.

In this music video the music uses the women to catch the attention of the male so it will get more listeners because if men just heard the music they would not listen to it. but if they have women dancing then men might watch the music video and then then listen to the song because it will remind them of them. These type of music videos have no link the the song itself.

6.There is often intertextual reference( to films, t.v programmes , other music videos, etc)

Film: music videos can be made for films so they get promoted and if people like the band/ artist then they would watch the film or if they love the film they might find out who did the song. a example of this linking park - new divide which was put in the film transformers. 

other type of intertextual is for games. best example of this is eminem's song survival which was used for the game call of duty ghosts. loads of call of duty players will want the game and listen to the song because it is linked with call of duty so when they hear the song it will remind them of the game. They use the gameplay in the background and one person is wearing the mask of one of the people from the game.